EF Pro Cycling
Brand design
About the project
EF Pro Cycling is a WorldTour team known for doing things differently - visually, culturally, and competitively. Backed by EF Education, the team operates across men’s, women’s, and development squads, competing at the highest level of professional cycling while maintaining a strong identity rooted in creativity, inclusivity, and curiosity.
As an in-house designer, I work across multiple projects simultaneously, supporting everything from race campaigns and team assets to digital content, brand systems, and internal initiatives. The role demands speed, consistency, and taste -balancing bold creative expression with the practical realities of elite sport, tight deadlines, and global visibility.
Client
EF Education
Services
Brand design
Year
2023 - Current





