EF Pro Cycling

Brand design

About the project

About the project

EF Pro Cycling is a WorldTour team known for doing things differently - visually, culturally, and competitively. Backed by EF Education, the team operates across men’s, women’s, and development squads, competing at the highest level of professional cycling while maintaining a strong identity rooted in creativity, inclusivity, and curiosity.

As an in-house designer, I work across multiple projects simultaneously, supporting everything from race campaigns and team assets to digital content, brand systems, and internal initiatives. The role demands speed, consistency, and creative expression while maintaining brand guidelines.

Image credits: Gruber Images and EF Pro Cycling.

Client

EF Education

Services

Brand design

Year

2023 - Current