TREK Bicycle

Trek is one of the world's largest bicycle brands, with a central design team in Waterloo setting the creative standard globally. As part of a three-person European design team, I adapted Waterloo's campaign work for local markets — in-store POS, large format print, social ads, and web assets for new bike launches. The standout project was designing store-specific cycling kit for Trek's directly owned stores across Europe. Each design was tailored to its local area and customer base, requiring research, collaboration with store managers, and tight production timelines.