Tribe Coffee

Tribe is a small, independent coffee brand based in Cape Town with a loyal following and a clear point of view. The brief was to design packaging that stood completely apart from the standard foil bag format everyone else in the market uses. Each flavour needed its own distinct identity while holding together as a family. The solution drew inspiration from vintage fruit posters of the 1950s — bold, illustrative, and full of character. The result was packaging designed to be a talking point on the shelf, not just a container.